Hope Chamberlain works with female founders at the moment posting more has stopped being the answer.

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By the time they reach her, the effort is there and the output is high, but the marketing still isn't moving the brand the way the business has, because what's been missing is someone to lead the whole direction rather than add to the pile.

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She has been working in marketing for six years, across more than fifty clients and every kind of business model, directing content on shoots from Rome and Paris to Lake Como, Brussels and across the UK.

 

Platforms and trends have come and gone, and what has stayed consistent for her is that marketing works when the strategy is tested, the decisions are grounded in psychology and the work is refined over time, rather than chased from one viral moment to the next.

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Her focus is the marketing as a whole, leading the strategy and the creative direction, and shaping the content and campaigns that come out of it, so everything a brand puts out is pulling in one direction. Sometimes that means owning the strategy, sometimes directing the shoots, but every time it is about bringing a stronger creative point of view to marketing that has started to feel disconnected from the business behind it.

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She works with a small number of female founders at a time as their marketing strategist and creative director, with clients featured in British Vogue, Brides, Dezeen and Medium.